Hi, i'm
ashtyn

Ashtyn Lih

an ai automation builder driven by shipping production systems with real business impact

Contact Me
AI Running Coach Dashboard
UGC Ads Analyser
Pawly
Meta Ad Upload Automation
AI Running Coach Dashboard
UGC Ads Analyser
Pawly
Meta Ad Upload Automation
AI Running Coach Dashboard
UGC Ads Analyser
Pawly
Meta Ad Upload Automation
Meta Ad Upload Automation
Pawly
UGC Ads Analyser
AI Running Coach Dashboard
Meta Ad Upload Automation
Pawly
UGC Ads Analyser
AI Running Coach Dashboard
Meta Ad Upload Automation
Pawly
UGC Ads Analyser
AI Running Coach Dashboard

About me

WWiitthh  oovveerr  aa  yyeeaarr  bbuuiillddiinngg  pprroodduuccttiioonn  AAII  aauuttoommaattiioonn  ssyysstteemmss,,  ii  ffooccuuss  oonn  wwoorrkkffllooww  aauuttoommaattiioonn,,  mmuullttii--ppllaattffoorrmm  iinntteeggrraattiioonnss,,  aanndd  AAII  ttoooolliinngg..  ii  ttrruullyy  eennjjooyy  wwoorrkkiinngg  wwiitthh  ee--ccoommmmeerrccee  aanndd  mmaarrkkeettiinngg  tteeaammss  tthhaatt  wwaanntt  ttoo  mmoovvee  ffaasstteerr  aanndd  sshhiipp  ssmmaarrtteerr..  LLeett''ss  bbuuiilldd  ssoommeetthhiinngg  iinnccrreeddiibbllee  ttooggeetthheerr!!

Services

01

AI Automation

End-to-end workflow automation that eliminates operational overhead — email handling, customer resolution, and ad upload pipelines built to run themselves.

02

API Integrations

Connecting platforms that don't talk to each other — Strava, COROS, Meta, Shopify, and Google Sheets wired into custom data pipelines and dashboards.

03

AI Tooling

Production-ready AI products built with Claude and Cursor — analysers, generators, and coaching systems deployed to real paying clients.

04

UGC & Ad Creative

AI-generated UGC ad pipelines paired with creative direction for live campaigns, plus script generators that scale high-converting copy.

05

Web Development

Clean, conversion-focused websites and storefronts with Next.js and Tailwind — from brand system through to production e-commerce.

Experience

TwoScents

E-commerce

AI Automation & Integrations

Oct 2025 – Present

Contract

Built end-to-end AI automation infrastructure that directly drove revenue growth and eliminated operational overhead.

70%reduction in operational friction through end-to-end email automation
2hraverage customer resolution time, down from same-day manual handling
40%revenue growth over 6 months, scaling ARR from $12k to $53k
Pipelinebuilt AI UGC ad pipeline combining AI-generated content and creative direction

Tussle

Personal Care

AI Content & Automation

Mar 2026 – Present

Contract

Automated customer-facing workflows and built AI content systems for active ad campaigns.

Zerooffshore support resources needed after automating customer email workflows
AI Adsgenerating ad content and providing creative direction for live campaigns

Project

01
Personal Project

AI Running Coach Dashboard

View Case Study

End-to-end coaching system connecting Strava and COROS APIs to a custom dashboard. AI analyses training data over time and delivers personalised coaching recommendations.

Built end-to-end coaching system connecting Strava and COROS APIs to a custom dashboard

Integrated AI to analyse training data over time and deliver personalised coaching recommendations

Sole developer — architected API connections, data pipeline, and AI layer from scratch

02
Client Tool

UGC Ads Analyser

View Case Study

Publicly launched AI-powered tool that analyses UGC ad performance for marketing clients. Includes a Script Generator enabling marketers to generate high-converting ad scripts at scale.

Built and publicly launched an AI-powered tool that analyses UGC ad performance for marketing clients

Deployed to multiple clients as a standalone product

Features a Script Generator enabling marketers to generate high-converting ad scripts at scale

03
Client Project

Pawly

View Case Study

Pet supplement e-commerce experience built for discerning pet owners. Clean, conversion-focused design with Shopify integration and automated marketing workflows.

Designed and developed full e-commerce storefront from brand system through to production

Shopify integration for inventory, orders, and checkout

Conversion-focused layout informed by e-commerce best practices

04
Internal Tool

Meta Ad Upload Automation

View Case Study

Google Sheets system connected to Meta to organise, upload, and track planned ads automatically. Eliminated manual upload workflows across the entire ad production pipeline.

Built a Google Sheets system connected to Meta to organise, upload, and track planned ads automatically

Eliminated manual upload workflows across the ad production pipeline

Tracks ad status, go-live dates, Meta Ad IDs, and CTR in a single source of truth